Ashton Pina

Director of Communications
Beyond Good

With a diverse background as a filmmaker and hospitality professional, Ashton Pina is director of communications at Beyond Good, exceptional single origin chocolate and vanilla from Madagascar. Formally known as Madécasse, Beyond Good invites consumers to experience a chocolate bar that doesn’t just taste good, it’s breaking the status quo as the only U.S. chocolate company with a fully transparent and equitable farm-to-factory cocoa supply chain in Africa.

Ashton is responsible for developing and executing storytelling strategies that articulate the brand’s mission to change the way the world experiences chocolate. He received an MFA in Filmmaking from City College of New York and holds an MBA from Metropolitan College of New York. He is an adjunct professor at NYU’s School of Professional Studies where he supplies creative professionals with the tools to harness the power of social media. As a content creator, Ashton is an award-winning director who takes great pride in showcasing storylines and characters that inspire global audiences.


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